We utilize your CAD data and our in house modelers to recreate real-world objects – whether it be blenders, vacuum cleaners, cars, or toys to best represent your products.  This approach has many advantages versus traditional photography – we often create photo-realistic renders of products before they are even built and available to photograph.   This gives our clients vast flexibility in how they approach marketing materials as deadlines loom.

Advantages of Our Approach

• Create assets for products and objects that don’t exist yet.
• Make changes on the fly as products are updated.
• Revisit old scenes and shots to add new products at any time – and maintain consistency.
• The digital assets can then be used in a multitude of uses across our other services.

We marry technology and our artistic eye to create stunning and realistic shots that help you sell products without the hassle of traditional photography.

After we have created assets using your CAD data, there are endless possibilities on how we can then integrate them into traditional photography.  You can choose from any stock photo with any time of day, lighting, or setting and we can integrate your product into the photograph seamlessly,  or we can use your existing photography from previous years and re-purpose it.   We can also shoot brand new backgrounds on location – using a laser scanner and HDRI camera to capture the scenery and reflections or partner with a photographer of your choice,  and work with them on set to capture specific backgrounds.

As an extension of our environment integration capabilities, we can also track footage and insert your products digitally in to existing video – especially useful for automotive and consumer goods.  We re-build the scene from the existing video fully in CGI to recreate accurate reflections and lighting.   This allows us to shoot commercials for products that don’t physically exist yet,  which can save a lot of time and money vs. expensive video shoots,  and also cut down lead times needed for marketing efforts of your product launches.

Once we have fully developed 3D assets of your product, there are many different valuable applications that can be created.  One of the popular are web configurators or BYO “build your own” as they are also known.  These are perhaps the most valuable sales tool your company can invest in as they greatly improve your customer experiences when purchasing,   and in turn boost sales.

We have the ability to create traditional 2D configurators or fully integrated 3D configurators,  on white studio backgrounds,  or place your product out in various environments of your choice.

We also handle the vast data sets required to develop configurators – they can often have thousands of renders by the time all the options are added – and work closely with your web developers or provide our own to be sure your configurators are optimized and running perfectly at all times.

We have a team of experienced retouchers with decades of experience who do everything from basic color correction to using multiple images to create high end composites for movie posters and key art.

We also offer high end specialty development, such as Virtual Reality, Augmented Reality, and customer engagement services. We can help create robust kiosks at your trade shows and events that let customers interact with your products digitally, such as driving a car around a CG environment.  We leverage existing assets along with our world building skills to create complex environments in which to display your products.